To have a thriving art business, you have to consider two aspects: Creating Art ( Art ) Marketing Art ( Business ) These are basically two different jobs. For you to be successful as an artist, you have to have a balance between these two. You can't neglect one or the other. You have to draw or paint, and you have to sell. However, this is the number one reason why so ... View Post
why every artist should have a professional website
Nothing has changed as much - in such a short time - as the art world: Shifting from only Galleries selling artwork to Artists doing this themselves. This seems simple and cheap! Instead of giving a gallery 40% commission I get to keep 100% of the selling price? Sounds like a win! ...but where to market and sell? There is only one answer to this: go to where your buyers are. Most of the people ... View Post
Your Website is not your storefront
Your website is not your storefront! You might hear many others telling you it is, but please don't listen to them. This was the case when the internet was young and the people using it did this in a different way and with a different goal. You have to move past that thinking. Your website is much more. It is your best sales person! Before I go into more details of why I say this, let's take a ... View Post
5 easy steps to the perfect commission
Commissions are for many of you a great way to get money but reading in the Facebook groups this is also the biggest frustration point. You love drawing and painting and your customer loves what you do. That's why she hired you in the first place. But you start experiencing stress, exhaustion and de-motivation? Some really hate it. It must not be this way! I will share 5 easily doable steps to ... View Post
How to rock Instagram: what you didn’t know about business accounts?
Instagram Business Accounts vs Personal Accounts? Which one should I choose? I hear this question every day. And while there are a lot of rumors out there and negative 'experience' I can't seem to see those changes on my accounts. We mustn't forget that Social Media and Instagram, in particular, is changing very fast. Many Instagram users apply old strategies - or none at all - and therefore ... View Post
How to improve your drawing skills
- No it has nothing to do with more Art Supplies ( this post may contain affiliate links - what does that mean? if you decide to purchase something through clicking my link I will get a small little percentage. This does NOT come at any cost for you - it is more that Amazon rewards me for spreading the word ;) ) HAHA I know you don't need that kind of negativity with anyone saying you ... View Post